Brand-Direct Advertising and the Legal Industry

Legal Services Moving From Brand-Direct Advertising AdSphere, powered by DRMetrix, conducted an impressive 5 year – 5 industry classifications study to look at the trends of national cable media expenditures.  One industry classification which continues to see remarkable growth is brand-direct advertising.  Both phone and web/mobile brand-direct advertising has seen steady growth over the past […]


The Importance of Direct Response (DR) Variations in Advertising

How to Increase Your ROI with DR Variations Television remains one of the most powerful and effective ways to communicate with consumers.  The reach of television advertising is second-to-none and with the way people watch tv evolving, so is the way we advertise.  One problem frequently discussed is in attribution.  How do you know which […]


Amicus to Attend Legal Latitudes Conference in San Antonio

Amicus is proud to attend the Legal Latitudes Conference in beautiful San Antonio, Texas.  Join us November 14-15 at the Sheraton Gunter Hotel for this year’s riveting topic, The Most Important Juror – A Counterintuitive Approach to Telling the Winning Story in the Courtroom.  Receive over 12.5 hours of CLE Credit as you gain insight […]

“Services” Feature Added to LinkedIn Profile

LinkedIn Users Can Now List “Services Provided” On Profile LinkedIn Group Product Manager, Vidya Chandra, announced that the company released a new feature allowing users to list the services they provide under their profile.  Fueling the decision to add this new feature was the number of small businesses and contractors using LinkedIn for marketing.  Clients […]


LinkedIn Update: The Changing Face of your Feed

LinkedIn Announces Algorithm Changes for Your Feed In a June 25 post, LinkedIn’s Senior Director of Product Management announced a significant change to the algorithm used for your feed.  According to the post, LinkedIn’s focus will be “People You Know, Talking About Things You Care About.”  The company hopes that by shifting their feed algorithm […]


Video Advertising: Past, Present, and Future

Why Video Should Be a Part of Every Law Firm’s Marketing Future The Past: One Media, One Medium Video was once relegated to those firms with million plus dollar television advertising budgets.  Television commercials were the only way to deliver video to potential customers.  Television has always had a broad and powerful reach, so for […]


The Reach of Roku: Why Every Attorney Should Be Taking Note

How Roku is Taking the Advertising World by Storm If you haven’t been paying attention, you need to start now.  Roku has emerged as a leader for over-the-top (OTT) advertising.  Last year Roku announced that it was expanding its advertising efforts to provide marketers with Ad Insights which includes the ability to quantify campaign reach, […]


The Basics: OTT (Over-the-Top) and Connected Television (CTV)

Over-the-top (OTT) and Connected Television (CTV) have taken the marketing industry by storm.  More and more people are moving away from traditional platforms like cable television and moving toward streaming, smart TVs and other formats that are OTT or CTV oriented.  In this article, we will explore what OTT and CTV are, why there is […]

Making Sense of CRO for Law Firm Case Acquisition

What is Conversion Rate Optimization and Why Does it Matter for Today’s Law Firm Even if you are new to legal marketing, you have inevitably run into the alphabet soup: SEO, PPR, ROI, etc.  The list is endless.  We could write a novel on the acronyms, but today we will focus on a very important, […]