Entries by AMICUS MEDIA

Law Firm Growth: Marketing Individual Attorneys

5 Ways to Market and Promote the Attorneys at your Law Firm One size fits all legal marketing will not fit for most law firms.  The legal industry is a robust playing field with many different facets and niches.  Even within individual law firms, some attorneys are more suited to a particular branch or specific […]

Law Firm Marketing 101

From Business Development to Marketing Technology 2018 is already shaping up to be a game changer for legal marketers.  With the extraordinary reach of digital advertising and the unparalleled availability of data, legal marketers can fine-tune advertising campaigns to get attorneys the most significant return on their investment.  The only problem is that most attorneys […]

7 Simple Steps to Grow your Firm

How to take your law practice to the next level No matter if you are starting out or have been practicing for over a decade, you need to new clients to keep your practice going.  Growing your firm can be hard work, but it doesn’t have to be.  Follow these seven simple steps to build […]

The Importance of LinkedIn

Why every attorney should still be using LinkedIn In 2016, Microsoft acquired LinkedIn for $27 billion.  The company has struggled to find its relevance as a professional social network amongst traditional social media sites like Facebook, Instagram, and Twitter.  Founded in 2003, the company was initially known for their resume and job searching abilities.  Now […]

Massachusetts: Big Pharma can be held liable for Generic Labeling

Innovator Liability The Massachusetts Supreme Judicial Court held that Pharmaceutical Companies such as Merck could be held liable for injuries resulting from generic labels even when another company manufactures the generic version of the drug.  Known as innovator liability, this precedent could hold big pharmaceutical companies accountable for intentional, reckless conduct where they control the […]

DOJ Joins Plaintiffs in Opioid Lawsuit

Late last month Attorney General Jeff Sessions announced that the Department of Justice would be joining the efforts to combat the deadly opioid crisis gripping America.  The Justice Department, under the guidance of Sessions, has designated a task force to track opioid producers who have been flooding the markets.  The Department of Justice Prescription Interdiction […]

Online Reviews: The Good, The Bad and The Ugly

The real cost of getting client reviews Online reviews are an essential component of any digital marketing campaign.  Positive client reviews create what is known as social proof.  Social proof or informational social influence “is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.”  The idea is […]

Devastating Wildfires Spur Legislative Action

Why insurance can be your adversary after a natural disaster The news was plagued with images of Hell on Earth as fires ripped through Northern and Southern California.  The fires were relentless, leaving smoking chimneys as the only remnants of multi-million dollar homes.  The California Department of Forestry and Fire Protection reportsThe devastation is utterly […]

Opioid Crisis causes Purdue to stop marketing OxyContin to Prescribers

The US Department of Health and Human Services reports that more than 115 Americans die every day from opioid overdose.[1]  These opioids include OxyContin made by Purdue Pharmaceuticals.  In response to the growing crisis that is affecting nearly every sector of the population, Purdue announced that it will no longer be marketing to doctors.  The […]