The Importance of LinkedIn
Why every attorney should still be using LinkedIn
In 2016, Microsoft acquired LinkedIn for $27 billion. The company has struggled to find its relevance as a professional social network amongst traditional social media sites like Facebook, Instagram, and Twitter. Founded in 2003, the company was initially known for their resume and job searching abilities. Now the site has amassed over 500 million users. Since its inception, LinkedIn has been a valuable asset for companies, professionals and job searchers. With its Microsoft partnership, its value is unparalleled.
Since the acquisition, Microsoft has been working to integrate many of LinkedIn’s features with its own programs including email and calendar. The new LinkedIn is working to incorporate artificial intelligence into its database. Artificial intelligence will help LinkedIn users further target potential clients and sales opportunities. It can help provide valuable connections for attorneys, law firms, and legal staff.
As reported by the Wall Street Journal, Microsoft quietly integrated data from LinkedIn with Office apps. Users can find information about other meeting attendees and group members directly from calendar invites. The integration will help to move LinkedIn to the next generation of professional networking. One of the most significant problems affecting the company has been the lack of user participation. People are no longer regularly updating their information or checking the platform on a daily basis as they may be more inclined to do with other social media sites. To combat this problem, LinkedIn and Microsoft have focused on some different functions including the integration of LinkedIn with Microsoft resume builders, focus on being a content-first platform where users can publish articles quickly and efficiently and most recently the ability to post videos to their feeds.
2018 and Beyond
The company is not stopping there. LinkedIn has also launched monthly notifications regarding relevant trending skills, LinkedIn Learning Courses, Workforce Reports, career advice features, Lead Gen Forms for Sponsored Content which includes Sponsored InMail and Dynamic Ads, interest panels and many other features to make the site more user-friendly and more enticing for everyday visits.
Attorneys who are not using LinkedIn are doing themselves a disservice. LinkedIn is an ideal professional branding platform. You can professionally showcase your experience and expertise. You can link to your profile from any of your websites or blogs. You can immediately publish articles and most importantly use it as a referral source. Connections on LinkedIn can be crucial to your firm.
Learn more about the revamped LinkedIn and the importance of professional branding across all social media platforms from Amicus Media Group. We work with attorneys and law firms to develop comprehensive media campaigns including digital and TV ads. We want to help you grow your firm and acquire the cases you deserve. Contact our offices today for more information.
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