Legal Marketing News


Join Amicus Media Group at CAALA Vegas 2018


Labor Day weekend is just around the corner.  Join Amicus Media Group in attending the nation’s largest convention of trial attorneys as CAALA takes over Las Vegas From August 30 to September 2, 2018, at the beautiful Wynn Resort.  We will be catching the wave of justice along with over 2800 attendees from around the country to discuss a variety of topics and developments in trial advocacy.  This CAALA annual convention is one-of-a-kind offering 20 hours of MCLE Credit including 4 hours of Ethics, 1 hour of Elimination of Bias and 1 hour of Competence Issues.  You will have many opportunities to network with industry leaders, experts and trial lawyers in the daily breakout sessions offered on a wide selection of focus areas.


The excitement begins Thursday afternoon with Perspectives from the Bench – A Roundtable Discussion from 12:00 pm to 2:00 pm.  This opening session will feature 7 judges discussing everything from court demeanor to closing statements.  After the afternoon breakout session, meet your fellow attendees, speakers, and exhibitors at the Tropicana Nights Kickoff Party in the Latour Ballroom.  Wrap up the convention with a Luau-themed cocktail party on Saturday night.


We look forward to seeing you there.  If you haven’t registered yet, there is still time.  Register now and let us know you’ll be attending.

How to Become a More Efficient Marketer in 4 Easy Steps

An Attorney’s Guide to Effective Legal Marketingpic

Training an attorney to become an effective marketer can be challenging.  There is a certain stigma in the legal profession about marketing in general.  What most attorneys miss is the fact that they can add value to their firm by becoming a more efficient marketer.  Whether you work as a solo practitioner, a large law firm or somewhere in-between, building your marketing portfolio will help you and your firm.

Marketing encompasses more than building media campaigns.  Becoming an effective marketer as an attorney begins with understanding how to best leverage marketing communications, developing strong client relationships, establishing yourself as a leader in the field and implementing technology in your firm.


Step 1: Communication is Key

Individual attorneys can do a great deal for their firm by merely attending conferences and networking.  Not only will you satisfy continuing legal education requirements mandated by your state bar but you will also be given a chance to meet other attorneys.  Conferences today allow you to choose from local, niche topics to broad, national coverage.  The networking potential is endless.  You will be able to connect with other attorneys in your field and obtain sources for referrals.  Conferences also provide an excellent opportunity to promote your practice and showcase the work your firm is doing.

Social media is another excellent, often untapped resource for attorney marketing.  All attorneys should have an up-to-date LinkedIn page.  It is one of the most important forms of online social networking.  In addition to firm pages on all of the major social media platforms, attorneys should have individual professional pages that can be linked to firm sites.


Step 2: The Attorney-Client Relationship

Attorneys should always strive to strengthen client relationships.  Building strong client relationships begins and ends with client satisfaction.  Does the client feel like you are staying in communication with them?  Are they updated regularly about the case?  Do you take the time to have meaningful conversations on a regular basis?  If you aren’t keeping clients happy, then they will not be referring your services.  Marketing is more than just a website or newsletter; it is about growing your firm.  Responding to client’s needs and providing solutions to their problems is a vital part of selling and ultimately promoting your firm.


Step 3: Add it to the Resume

Taking the time to develop your personal brand as an attorney and seek out opportunities that will promote you as a leader in the field will make it easier to “sell” you to potential clients.  Professional development as an attorney not only adds value to your firm but all aspects of your legal career. The more respected you are as an authority, the more likely that other firms will refer you cases.  Professional development starts with seeking out educational opportunities, speaking engagements, and mentorship programs in your field.  Do not be afraid to write legal articles for your local bar association or legal magazine on hot topics.  If you have specialized knowledge, showcase it.


Step 4: Technology

As an industry, attorneys are relatively slow to adopt technology into their practice.  In today’s fast-paced, ever-changing world, we simply do not have the luxury to wait.  Adaptation of technology is not only critical to growing your firm, but it is also an ethical obligation by governing bodies like the American Bar Association.  In 2012, Comment [8] to Rule 1.1 was modified to require that “a lawyer should keep abreast of changes in the law and its practice, including the benefits and risks associated with relevant technology.”

Your knowledge of marketing technology should include your customer relationship management system, how to update your website and social media accounts, website analytics, client information databases and security.  If you are unsure about how any of the systems work, you need to take the time to learn.  Do not rely on someone else.  If they leave the firm, they take the knowledge with them.  You want to keep abreast of changes or advances in technology.  The world of artificial intelligence, machine learning, and chatboxes are changing the game of marketing.  You should have an idea of how they work and start implementing them into your business development plan today.


Final Thoughts

This article only scratches the surface of how you can become a more efficient marketer as an attorney.  There are many more ways to empower yourself and take success in your hands.  If you would like to learn more about strategies to grow your firm, please contact Amicus Media Group today.  We work with firms of every size to develop comprehensive marketing strategies.  Our goal is to bring quality cases to your firm in cost-effective ways. We are well-versed in media management, performance marketing, and creative production.  Call us today at (888) 700-1088 for a free consultation.



This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.

The Importance of CRM in Today’s Law Firm

picWhat Every Attorney Needs to Know About CRM and How to Improve Your Customer’s Experience

Any marketing guru will tell you the importance of Customer Relationship Management (CRM).  In the past, CRM fell into the proverbial alphabet soup of the never-ending digital marketing acronyms for attorneys.  Today, the legal industry has wholeheartedly embraced the importance of CRM and how it can affect customer relations.  Law Firms across the country have adopted technology to help improve customer service, track crucial data and see a larger ROI.


What is CRM and Why does it Matter?

CRM is a management system to help a company interact with current and potential new clients.  A CRM compiles information from customers and helps establish and retain communication, encourage better client relationships and improve customer service.  The data collected in your CRM can help you better connect with your customers.  You can use the database to send out email marketing efforts, touch base with past clients, and built loyalty.

One of the most essential features of CRM is the effect it can have on your overall lead retention.  Collecting and tracking all of your lead information can significantly impact your bottom line.  If you aren’t capturing all of your leads, you are inevitably missing opportunities.  Using a CRM to manage all of your leads allows your database of prospects to grow and makes it easier to market.  The more you know about where your leads are coming from and which ones are retaining, the more precise your marketing efforts can be.


Using CRM to Achieve Your Acquisition Strategy

CRM is one of the most efficient ways to help you with client acquisition.  A comprehensive database of information on both potential and current clients can tell you things like how they found your firm and their online behavior.  You can use this information to communicate with potential clients at the right time in the right way.  CRM will help you convert potential new clients into paying customers.  The more you know about your market, the better you can market to them and their needs.  Understanding what your ideal client is looking for will help you cater to their specific needs.  CRM collects the data necessary for you to understand your target audience.  It also makes communicating with both potential new clients and current clients quick and efficient.


CRM and the Customer Experience

Today’s consumer has many different expectations than the consumer of a decade ago.  Today’s consumer wants instant gratification and wants to share an experience with the company they do business with.  Customer experience is critical to success.  CRM helps you to understand what your customer wants and how to serve them best.  CRM puts the customer first.  With CRM you can develop a customer-centric marketing strategy.  Consumer data allows you to tailor your communication to your client’s specific needs.  The more data that you have, the better you can serve your client.   Law firms should strive to collect data from current clients and leads at every point of contact or touchpoint.  Identifying which customer touchpoints are successful can be difficult but the more you know about your customer, the easier it will be.


What’s next for Law Firm’s and CRM

Traditionally, the legal industry has been slow to adopt new technology.  To the credit of many legal marketing departments and savvy attorneys, CRM seems to have bucked the trend.  Law Firms have adopted CRM more quickly than expected.  Now it’s time to invest in the future.   Artificial Intelligence and machine-learning are the next frontiers.  We have already started to see these advances in technology implemented in firms from coast to coast.  New technology can predict the behavior of customers and target communications based on those predictions.  The possibilities are endless for what this kind of technology can do for law firms and industries across the spectrum.


If you would like to learn more about CRM and why it is crucial for your law firm contact Amicus Media Group today.  We strive to bring firms quality cases at less risk.  We can help you understand your clients and market in a specific, cost-effective manner that brings you a more significant ROI.  Contact us today at (888) 700-1088 for a free consultation with one of our acquisition specialists.



This article does not contain legal or financial advice.  Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.