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The Reach of Roku: Why Every Attorney Should Be Taking Note

picHow Roku is Taking the Advertising World by Storm

If you haven’t been paying attention, you need to start now.  Roku has emerged as a leader for over-the-top (OTT) advertising.  Last year Roku announced that it was expanding its advertising efforts to provide marketers with Ad Insights which includes the ability to quantify campaign reach, measure the effectiveness of content promotions, target and measure campaigns geared toward “cord-cutters” and survey insights.  These tools provide marketers with some of the best data to quantify not only ROI but also target specific audiences.

 

What is Roku?

For those unfamiliar with the company, Roku makes streaming players.  It is a leader in streaming tv technology that allows you to connect one of their devices to your tv and begin streaming free content as well as subscription channels like Netflix, HBO and Sling TV from one convenient place.  It also enables users to pay for all of their subscriptions on one bill instead of paying each individual provider.

 

Why Roku is a Power Player in the World of Marketing

For your average consumer Roku is a more convenient way to stream television.  It offers a new generation of “cord-cutters” to get rid of cable and still have access to the channels and subscriptions that they love.  A Roku customer has many products to choose from including Roku TVs and streaming devices.  What makes Roku unique and particularly interesting for marketers is its audience data.  The information is gold to marketers who use the first-party audience data to target specific audiences.

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Roku and Legal Marketing

So, why should attorneys be paying attention?  OTT revenue in the United States is projected to reach $47.8 billion by 2023 according to Digital TV Research.  Roku’s growth, as a leader in the OTT field, is not slowing down any time soon.  Law firms are missing significant messaging opportunities if they aren’t utilizing platforms like Roku.  Consumers haven’t stopped watching television, they have just changed the way they are watching it.  Roku was a pioneer in streaming TV and seems to be staying one step ahead of the curve for advertising to the modern market.

 

 

The Time is Now

2019 is the year to take your marketing to the next level.  Advertising on platforms like Roku offers a whole new playing field, tapping into audiences that your competitors may be missing.  Learn more about Roku and how to increase your revenue with a new kind of advertising.  Let Amicus Media Group help you understand the importance of multi-media advertising and how the newest platforms can take your practice to the next level.

 

 

 

 

 

 

 

 

 

 

This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.