Legal Marketing News

Amp up your LinkedIn Profile with these 10 Tips for Lawyers

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The new year is approaching fast and amidst the last-minute holiday shopping, you can be thinking of your professional goals for 2018.  One of the best networking sources available is LinkedIn.  Unlike other social media platforms such as Facebook and Twitter, LinkedIn is geared towards professionals, which makes it ideal for lawyers.  It connects you with people that you may know through your course of business or other connections.  Utilizing everything that LinkedIn has to offer can be extremely beneficial to your 2018 professional goals.  Here are 10 tips for taking your LinkedIn profile to the next level:

 

  1. Grow your connections. Send personal invitations to people you may know and tell them how you know them.  Conventions and conferences are a great way to network and then connect via LinkedIn.  You may be surprised at how many people know each other within your circles.  Connections on LinkedIn are also great referral sources.  Seek out attorneys that work in other fields than you practice and refer out cases outside of your field.
  2. Use the Profile Strength Meter. LinkedIn provides a number of tools to help you understand how it works and get started.  The Profile Strength Meter will tell you where to add more content and will provide an All-Star profile rating once the meter is full.  Your search results discoverability will increase the fuller your profile is.  On that note: your profile should be up-to-date, professional and free of spelling errors.  Make sure to proofread anything that you write on LinkedIn and never publish an article without personally reviewing it.
  3. Schedule posts frequently. Along with making sure that your profile is up-to-date, you should also get into the habit of publishing regularly.  Use LinkedIn Publisher or an outside managing service like Hootsuite to publish content to LinkedIn and all of your social media accounts.  The more you post, the more visible your profile will be.
  4. Make sure you have a separate Firm Page. If you haven’t already created a separate page for your law firm.  Post to that profile page with relevant articles or updates about your firm.  Link to your firm’s blog and any social media accounts as well as your website.
  5. Be aware of ethics opinions. As with all platforms, you should be aware of any ethics opinions issued by your state.  Steer clear of any potential conflicts of interest.  Be very careful of listing yourself as an expert or specialist and make sure that others are not endorsing you in a field of law that you do not practice or listing you as a specialist when you have not been certified as a specialist.  Pay special attention to state bar rules concerning advertising and marketing and how they apply to social media platforms.
  6. Toot your own horn. Don’t be shy about showcasing what makes you special.  Add Skills to your profile, list certifications under “additional education,” add any special projects that you may have completed.  Make sure to use your summary section to the fullest.  This is the time to share what makes you unique, what makes you someone that a client would want to hire.
  1. Get and Give. Send requests for recommendations.  Get them from a variety of sources and make sure that they are people that would truly recommend you.  Never post fake recommendations and make sure that the people you solicit for a recommendation know specifics about you.  While you are collecting recommendations, make sure to dish some out.  Be honest and detailed when giving recommendations and endorse other attorneys or field experts where appropriate.
  2. Customize. Add media to your profile.  Consumers are drawn to images and videos.  There is no reason that your LinkedIn profile should be left out of this trend.  Make sure you personalize your LinkedIn URL and all other areas of your profile.  Where you can customize, do it.  Use a call to action with your firm website links.  Make people want to visit your blog.  Utilize all of the features that LinkedIn has to offer.  Somewhat new to all of the profile perks?  Use LinkedIn’s Help feature to read through guides and information on how to get started.
  3. Know your target audience. Design your profile to appeal to potential clients.  Showcase your experience according to what a prospective client might be looking for.  Know that LinkedIn is a great referral source, feature skills on your profile accordingly.  Be sure that your profile is professional with a photo that is a good representation of you.
  4. Pay attention to your professional headline. Avoid seeming unprofessional with a cheesy headline. Make sure it is clear and concise.  Think about who is reading your profile and what you want them to know about you.  It is your introduction to potential connections that don’t know you and are trying to learn more about you.

 

LinkedIn Novice?  Unsure of where to start? Amicus Media Group can help.  Connect with owner Bill Tilley today to learn more about the importance of your LinkedIn profile and how to expand your social media platforms.  LinkedIn can help you grow your law firm practice, get the help you need today by contacting us today at (888) 700-1088.

Appeals court opens door for Punitive Damages in Risperdal cases

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An appeals court decision out of Pennsylvania has opened Johnson & Johnson up to punitive damages in thousands of pending Risperdal cases.  The decision came from a three-judge panel that ruled the lower court had improperly decided that the laws of the plaintiff’s home state should not be applied.

 

Timothy Stange, a Wisconsin resident, began taking Risperdal in 2006 for Tourette Syndrome.  He was 12 years old at the time and living in Wisconsin while he was prescribed the antipsychotic medication.  Six years after he began taking the drug he had to have surgery to remove breasts that grew as a result of the prescription, according to court records.  The mastectomy caused permanent scars and he endured bullying from classmates from the breast growth, a condition called gynecomastia.  A Philadelphia jury awarded Stange $500,000 in compensatory damages.  He was barred from collecting punitive damages.  The lower court ruled that New Jersey law should be applied since the pharmaceutical company Johnson & Johnson subsidiary Janssen Pharmaceuticals, Inc. had headquarters there.  New Jersey law prevents plaintiffs from being awarded punitive damages if the drug in question was approved by the US Food and Drug Administration.  Risperdal was approved by the FDA in 2006 for use as an antipsychotic drug.  [1]

 

The Appeals court disagreed with that decision remanding the case for further consideration on the interstate issue.  Wisconsin, Stange’s home state, allows for a plaintiff to recover compensatory and punitive damages which would greatly increase the amount recovered by Stange and other plaintiffs of the nearly 5500 pending Risperdal cases.  Wisconsin law caps punitive damages at $200,000 or twice the amount of any compensatory damages awarded according to the court decision.  The decision to apply New Jersey law was a global order that applied to all of the consolidated Risperdal cases.  The challenge and results of the appeal will, thus, be applied to all of the cases that were consolidated as part of the mass tort program in the Philadelphia County court.

 

All plaintiffs argue that the manufacturer of Risperdal, also known by the generic name Risperidone, concealed information that the drug caused gynecomastia or the risk of breast growth in men.   This decision follows the record-setting $70 million verdict issued by a Philadelphia jury last year.  In that case, Andrew Yount of Tennessee, began taking Risperdal at the age of 5.  He was awarded $70 million in damages related to the disfigurement and emotional distress associated with breast growth.  Prior to that decision, the most a jury had awarded in a Risperdal case was $2.5 million.  [2]

 

Contact us to learn more about Risperdal litigation and other mass tort cases.  At Amicus Capital Group and Amicus Media Group are dedicated to bringing you up to date information on pending litigation, court decisions and mass tort news.  We can help provide you litigation financing and capital for your cases.  At Amicus Media Group, we focus on case acquisition developing a solid media campaign for acquiring the right kind of cases for your law firm.  Find out more by contacting us today.

 

 

 

 

This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.

[1] http://www.pennlive.com/news/2018/01/man_who_grew_breasts_after_tak.html

[2] https://pennrecord.com/stories/510952812-risperdal-plaintiff-awarded-record-setting-jury-verdict-of-70-million-in-philadelphia-court

Why Every Law Firm needs a Marketing Department in 2018

pic1The legal marketing game is rapidly changing.  Tools and tricks used for years on end simply do not work anymore.  Algorithms change faster than most people get haircuts.  Search engines such as Google and Yahoo are one step ahead of the game and you should be too.  The question is how?  How do you compete when you are busy running your law firm, caring for your client, preparing for litigation – being a lawyer?  The simple answer is delegation. You can’t be expected to keep up with the ever-changing world of search engine optimization, marketing through social media, promoting your brand and establishing yourself in a crowded marketplace.  So, you must adapt to the new world that requires specialized knowledge of legal marketing and the new landscape that is shaping.

 

Enter a law firm marketing department.  Whether you decide to have one in-house or hire an outside company, this will be a team of highly-trained individuals who serve the purpose of marketing your firm and the attorneys that work there.  They will help you develop a solid business plan and set the goals necessary to achieve that plan.  Without them, you may spend a lot of time and a lot of money wondering what’s working and what’s not.  You may be missing out on crucial revenue that is going straight to your competitors.  The marketplace is crowded, overrun with people who do the same thing that you do.  The truth is they may not do what you do better, but if potential clients are hiring them, then they do have a better marketing team.

 

How do you make this a reality in 2018?  Find your dream team.  You should have a marketing manager that you trust, and that understands your vision.  You want them to perform an honest assessment of your firm’s goals and prospects.  You want them to show you how you will set yourself apart in an otherwise overcrowded field, and most importantly you want to see results.  You need to start thinking about marketing money differently.  The money you spend on marketing – if spent well – will pay dividends.  Invest in the right marketing team, and you will see a return on your investment.  Do not use this as a “get out of jail free card.”  You need to make sure that your money is being put to good use.  Regularly check in with your marketing team to see real-time results on how money is being spent and what is making the biggest impact.  Hold them accountable and vice-versa.

 

Change is hard, adapting can be even harder.  Your goal for the first six months of 2018 should be to find the right legal marketing team.  Look for transparency, proven track record, and trust.  You will be relying on this individual or team of individuals to take your firm to the next level, so take your time and make a wise investment.  Once you have the right people in place, go over your business plan for the next year.  Then look five years out and ten years out.  Set realistic short-term and long-term goals and then put steps into place on how to achieve these goals.  Your marketing team will help you understand the new legal marketing landscape and what you need to do to compete.

 

Why wait?  Get the help you need now.  Amicus Media Group is dedicated to helping law firms grow their firm.  Our team of legal marketing specialists will help you grow your firm and acquire the right kind of cases.  Read our special report “Re-Evaluating Growth: Case Acquisition with Less Risk.”