Legal Marketing News

,

Amicus to Attend Legal Latitudes Conference in San Antonio

Amicus is proud to attend the Legal Latitudes Conference in beautiful San Antonio, Texas.  Join us November 14-15 at the Sheraton Gunter Hotel for this year’s riveting topic, The Most Important Juror – A Counterintuitive Approach to Telling the Winning Story in the Courtroom.  Receive over 12.5 hours of CLE Credit as you gain insight into how attorneys received their multi-million dollar jury verdicts.  Successful communication is key to success in the courtroom, learn from the best how they use storytelling to captivate juries.  The agenda is jam-packed with sponsored Breakfasts beginning at 8:00 am Thursday and Friday, and industry-leading faculty starting at 9:00 am.  Download the conference brochure to learn more about featured speakers and this year’s topics.

Join Amicus in the Exhibit Hall before, during, and after the conference to learn how we can help grow your firm and provide the capital you need for litigation.  Take your firm to the next level with innovative marketing strategies and find out how Amicus has been “Transforming the Business of Law” for attorneys across the country.

“Services” Feature Added to LinkedIn Profile

LinkedIn Users Can Now List “Services Provided” On Profile

LinkedIn Group Product Manager, Vidya Chandra, announced that the company released a new feature allowing users to list the services they provide under their profile.  Fueling the decision to add this new feature was the number of small businesses and contractors using LinkedIn for marketing.  Clients using LinkedIn will now be able to search based on the type of service they need.

To add the services that you or your firm provides follow these simple steps:

  • Go to your LinkedIn Profile Page, under your profile photo/headline you should see a
    “Showcase services” prompt that allows you to add the services you provide.
  • Click “Add Services.” 
  • Fill out the information, being as detailed as possible about the services that you or your firm provides.  The more information you provide, the more a potential client or networking opportunity will be connected with you.
  • Click “continue.”  The information is then automatically added to your profile. 

The services provided feature is highlighted immediately under your profile photo and introduction.  The services you list are also emphasized in search results.

How Adding Services Can Help Attorneys Get Clients

LinkedIn is truly a different breed of digital advertising.  It is not the same as other social media websites, and it caters to a diverse clientele.  People searching for professional services on LinkedIn are generally professionals themselves.  Adding the services that you provide can help clients genuinely discover what you do.  It narrows the focus from a broad category of “attorney” to your specific practice and allows clients to search based on what they need.  

Adding services may also increase your referrals.  You may have 1000 connections on LinkedIn, but do they all know the specific type of law that you practice?  Other attorneys and LinkedIn users will now be able to search based on specific criteria about the services you provide.

Ready to Take Your Profile to the Next Level?

It is essential that you provide as much detail as possible when listing the services that you provide.  Amicus Media Group can help you build an synchronized marketing strategy in a way that appeals to both potential clients and help develop your referral network using many effective mediums to reach your target.  Contact our offices today at (888) 700-1088 for more information on this and other features on LinkedIn.  This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.




This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.



,

LinkedIn Update: The Changing Face of your Feed

LinkedIn Announces Algorithm Changes for Your Feed

In a June 25 post, LinkedIn’s Senior Director of Product Management announced a significant change to the algorithm used for your feed.  According to the post, LinkedIn’s focus will be “People You Know, Talking About Things You Care About.”  The company hopes that by shifting their feed algorithm to focus on posts from people that you are connected to or follow, they will increase the likelihood that you will engage.  Your feed will focus heavily on those connections that you regularly interact with or have the most in common with. 

In addition to your connections, you are more likely to see posts from:

  • Groups you’ve joined
  • Hashtags that you follow; and
  • Events you are attending

The more you have interacted with a person, page, or group, the more value their posts will be given on your feed. 

Getting Your Post Seen

If you regularly post on LinkedIn, this algorithm may mean that you need to change how and what you post.  The focus is on engagement.  LinkedIn wants to see that a post is garnishing responses, starting a conversation.  The post suggests several conversation starters, including the use of @mentions which tags people who may have insight to add or are more likely to comment, using hashtags and focusing on niche ideas.  But don’t get overzealous with the tags, casting a wide net hoping to get a bite.  They recommend limiting your @mentions to five people and hashtags to no more than three. 

The article says it all: “Authenticity is key.”  The more authentic a post, the more likely it will start a conversation and engage a viewer.  LinkedIn has long tried to set itself apart from other social media sites.  This recent algorithm change hopes to put the focus on what individuals care about instead of what the internet cares about. 

Interested in Learning More about LinkedIn’s Feed Changes?

Do you use LinkedIn regularly?  Are you interested in learning how to get people talking and have your posts seen by a wider audience?  Contact Amicus Media Group today to learn more about the benefits of LinkedIn.  We can help you grow your firm and increase your profits through synchronized tv, radio, and digital campaigns.  Call now to get started: (888) 700-1088.

This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.