“Services” Feature Added to LinkedIn Profile
LinkedIn Users Can Now List “Services Provided” On Profile
LinkedIn Group Product Manager, Vidya Chandra, announced that the company released a new feature allowing users to list the services they provide under their profile. Fueling the decision to add this new feature was the number of small businesses and contractors using LinkedIn for marketing. Clients using LinkedIn will now be able to search based on the type of service they need.
To add the services that you or your firm provides follow these simple steps:
- Go to your LinkedIn Profile Page, under your
profile photo/headline you should see a
“Showcase services” prompt that allows you to add the services you provide.
- Click “Add Services.”
- Fill out the information, being as detailed as possible about the services that you or your firm provides. The more information you provide, the more a potential client or networking opportunity will be connected with you.
- Click “continue.” The information is then automatically added to your profile.
The services provided feature is highlighted immediately under your profile photo and introduction. The services you list are also emphasized in search results.
How Adding Services Can Help Attorneys Get Clients
LinkedIn is truly a different breed of digital advertising. It is not the same as other social media websites, and it caters to a diverse clientele. People searching for professional services on LinkedIn are generally professionals themselves. Adding the services that you provide can help clients genuinely discover what you do. It narrows the focus from a broad category of “attorney” to your specific practice and allows clients to search based on what they need.
Adding services may also increase your referrals. You may have 1000 connections on LinkedIn, but do they all know the specific type of law that you practice? Other attorneys and LinkedIn users will now be able to search based on specific criteria about the services you provide.
Ready to Take Your Profile to the Next Level?
It is essential that you provide as much detail as possible when listing the services that you provide. Amicus Media Group can help you build an synchronized marketing strategy in a way that appeals to both potential clients and help develop your referral network using many effective mediums to reach your target. Contact our offices today at (888) 700-1088 for more information on this and other features on LinkedIn. This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.
This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.