Legal Marketing News

Tips for Young Lawyers: How to Find your Way in a Crowded Arena

picYoung lawyers can face some uphill battles out of law school.  The dream of defending the innocent, prosecuting the guilty or triumphing for the little guy is quickly overshadowed by the crowded practice of law.  Recent articles such as Huffpost’s “Mamas, Don’t Let Your Babies Grow Up to be Lawyers” and CBS News “5  Reasons Not to Get a Law Degree” don’t help the cause.  They point out the high cost of law school, low number of jobs and high level of unemployment.   According to the State Bar of California there are currently 191,334 actively practicing law in the state.  That is a lot of competition for one area.  So, now that you have graduated law school and passed arguably one of the hardest bar exams in the nation, what do you do when faced with these seemingly insurmountable obstacles?


Easy, you buckle down.  Dig in your heels and fight to be the best damn lawyer you can.  You take everything that you learned inside and outside of law school and apply it to becoming an irreplaceable member at your firm.  You learn to network and, deep breath, sell yourself.  You listen and learn from others who have been there and done that.  It may seem like a daunting task, but these tips will help you get there.


  1. Get an Elevator Speech.


An elevator speech is a short sales pitch.  In your case, the thing you are selling is you.  Generally, your pitch should be around 30 seconds to two minutes.  You need to be able to market yourself to other attorneys, potential clients and other networking potentials in a short amount of time.  In a crowded field you need to stand out, but not sound disingenuous.  Promoting yourself does not have to sound like a used car salesman.  Use this technique in every aspect of your life.  The ability to sell will help you persuade judges, juries, potential clients and other attorneys to agree with you.


  1. Love what you do.


Enthusiasm goes a long way.  It may not be easy right out of law school to practice something you are passionate about.  You are likely leaving with a large amount of debt and you have bills to pay.  But the quicker you know what you love and start practicing something you are passionate about or working for clients that you truly care about the easier it will be to set yourself apart and to sell yourself.  Great sales people know the importance of passion, find your passion.


  1. Get Invested.


Get invested in what you do, the people you work with and the people you work for.  Get emotionally involved in every aspect of your work.  It will show, and it will pay off.  Find a mentor to learn from.  Choose someone who truly cares and who is willing to invest in you.  You want honest feedback and you need someone to help you overcome challenges and celebrate victories.  Find someone who you aspire to be like, but who is also something like you. Find someone who has some of the same characteristics and traits that you have and that will champion you whenever you aren’t around.


  1. Never stop learning.


The State Bar requires you to be constantly learning and growing as an attorney, but you need to do more than just the obligatory Minimum Continuing Legal Education (MCLE). You should never stop honing your skills.  You should become an expert in your field.  Once you have mastered a topic, try to get on a speaking circuit.  Speak at local bar associations and conferences.  Seek out people who do what you do better and learn from them.  After you have been practicing for a few years go back to the basics and write a few motions.  Work on your argument techniques.  Attend training classes and webinars.  Watch other attorneys.  Become the best attorney that you possibly can and people will take notice.  People always take notice of the athlete that is first on the field and last to leave.


  1. Consider your reputation.


No matter who you are, no matter where you work, you should always be networking.  Burning bridges will never get you ahead in the field of law.  While there are a lot of lawyers, the community is pretty close knit.  You will run into your classmates from law school.  You may be opposing counsel, you may attend the same conferences, you may even be competing for the same job.  You never want to leave a bad taste in someone’s mouth because word gets around quickly.  A bad reputation can ruin even a good attorney.  Look at every opportunity as a networking possibility.  Be the person that people think of when they want to refer a case or recommend a potential client.  Be the person at the firm that is respected, not trashed behind closed doors.


Amicus Media Group provides TV, Radio and Digital Campaigns for national and regional case acquisition.  Grow your firm and get the cases from a company founded on Trust, Transparency and Track Record.


This blog post does not contain legal or financial advice. Author and publisher disclaim any and all warranties, liabilities, losses, costs, claims, demands, suits, or actions of any type or nature whatsoever, arising from or any way related to this blog, the use of this blog, and/or any claim that a particular technique or device described in this blog.


Amicus Group to Attend AAJ Winter Convention in Maui

Amicus Media Group and Amicus Capital Group will proudly be attending the upcoming AAJ 2018 Winter Convention in Maui February 3 – 6.  The American Association for Justice convention will be held in the picturesque Grand Wailea Resort.  Set in paradise the 4-day event will cover a wide range of topics including trucking litigation, admiralty law, asbestos litigation, family law, nursing home litigation, E-Discovery and numerous other topics.  The conference is designed by plaintiff’s lawyers and put on for plaintiff’s lawyers.  Speakers from across the nation put on cutting-edge topics with the newest litigation strategies.  Each day is broken down into specialized and advocacy tracks that help attorneys focus on a particular area of the law or litigation strategy.  Some highlights of the conference include a specialized track on “Responding to the Opioid Crisis,” “Building Credibility in a “Fake News” Environment” and “Traumatic Brain Injury Trilogy: Techniques.”


We look forward to meeting with our many clients and friends and continuing to transform the practice of law.


If you would like to meet with us, please click here to schedule:


Or reach out via email here.

Amp up your LinkedIn Profile with these 10 Tips for Lawyers

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The new year is approaching fast and amidst the last-minute holiday shopping, you can be thinking of your professional goals for 2018.  One of the best networking sources available is LinkedIn.  Unlike other social media platforms such as Facebook and Twitter, LinkedIn is geared towards professionals, which makes it ideal for lawyers.  It connects you with people that you may know through your course of business or other connections.  Utilizing everything that LinkedIn has to offer can be extremely beneficial to your 2018 professional goals.  Here are 10 tips for taking your LinkedIn profile to the next level:


  1. Grow your connections. Send personal invitations to people you may know and tell them how you know them.  Conventions and conferences are a great way to network and then connect via LinkedIn.  You may be surprised at how many people know each other within your circles.  Connections on LinkedIn are also great referral sources.  Seek out attorneys that work in other fields than you practice and refer out cases outside of your field.
  2. Use the Profile Strength Meter. LinkedIn provides a number of tools to help you understand how it works and get started.  The Profile Strength Meter will tell you where to add more content and will provide an All-Star profile rating once the meter is full.  Your search results discoverability will increase the fuller your profile is.  On that note: your profile should be up-to-date, professional and free of spelling errors.  Make sure to proofread anything that you write on LinkedIn and never publish an article without personally reviewing it.
  3. Schedule posts frequently. Along with making sure that your profile is up-to-date, you should also get into the habit of publishing regularly.  Use LinkedIn Publisher or an outside managing service like Hootsuite to publish content to LinkedIn and all of your social media accounts.  The more you post, the more visible your profile will be.
  4. Make sure you have a separate Firm Page. If you haven’t already created a separate page for your law firm.  Post to that profile page with relevant articles or updates about your firm.  Link to your firm’s blog and any social media accounts as well as your website.
  5. Be aware of ethics opinions. As with all platforms, you should be aware of any ethics opinions issued by your state.  Steer clear of any potential conflicts of interest.  Be very careful of listing yourself as an expert or specialist and make sure that others are not endorsing you in a field of law that you do not practice or listing you as a specialist when you have not been certified as a specialist.  Pay special attention to state bar rules concerning advertising and marketing and how they apply to social media platforms.
  6. Toot your own horn. Don’t be shy about showcasing what makes you special.  Add Skills to your profile, list certifications under “additional education,” add any special projects that you may have completed.  Make sure to use your summary section to the fullest.  This is the time to share what makes you unique, what makes you someone that a client would want to hire.
  1. Get and Give. Send requests for recommendations.  Get them from a variety of sources and make sure that they are people that would truly recommend you.  Never post fake recommendations and make sure that the people you solicit for a recommendation know specifics about you.  While you are collecting recommendations, make sure to dish some out.  Be honest and detailed when giving recommendations and endorse other attorneys or field experts where appropriate.
  2. Customize. Add media to your profile.  Consumers are drawn to images and videos.  There is no reason that your LinkedIn profile should be left out of this trend.  Make sure you personalize your LinkedIn URL and all other areas of your profile.  Where you can customize, do it.  Use a call to action with your firm website links.  Make people want to visit your blog.  Utilize all of the features that LinkedIn has to offer.  Somewhat new to all of the profile perks?  Use LinkedIn’s Help feature to read through guides and information on how to get started.
  3. Know your target audience. Design your profile to appeal to potential clients.  Showcase your experience according to what a prospective client might be looking for.  Know that LinkedIn is a great referral source, feature skills on your profile accordingly.  Be sure that your profile is professional with a photo that is a good representation of you.
  4. Pay attention to your professional headline. Avoid seeming unprofessional with a cheesy headline. Make sure it is clear and concise.  Think about who is reading your profile and what you want them to know about you.  It is your introduction to potential connections that don’t know you and are trying to learn more about you.


LinkedIn Novice?  Unsure of where to start? Amicus Media Group can help.  Connect with owner Bill Tilley today to learn more about the importance of your LinkedIn profile and how to expand your social media platforms.  LinkedIn can help you grow your law firm practice, get the help you need today by contacting us today at (888) 700-1088.