Entries by AMICUS MEDIA

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Amicus to Attend Legal Latitudes Conference in San Antonio

Amicus is proud to attend the Legal Latitudes Conference in beautiful San Antonio, Texas.  Join us November 14-15 at the Sheraton Gunter Hotel for this year’s riveting topic, The Most Important Juror – A Counterintuitive Approach to Telling the Winning Story in the Courtroom.  Receive over 12.5 hours of CLE Credit as you gain insight […]

“Services” Feature Added to LinkedIn Profile

LinkedIn Users Can Now List “Services Provided” On Profile LinkedIn Group Product Manager, Vidya Chandra, announced that the company released a new feature allowing users to list the services they provide under their profile.  Fueling the decision to add this new feature was the number of small businesses and contractors using LinkedIn for marketing.  Clients […]

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LinkedIn Update: The Changing Face of your Feed

LinkedIn Announces Algorithm Changes for Your Feed In a June 25 post, LinkedIn’s Senior Director of Product Management announced a significant change to the algorithm used for your feed.  According to the post, LinkedIn’s focus will be “People You Know, Talking About Things You Care About.”  The company hopes that by shifting their feed algorithm […]

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Video Advertising: Past, Present, and Future

Why Video Should Be a Part of Every Law Firm’s Marketing Future The Past: One Media, One Medium Video was once relegated to those firms with million plus dollar television advertising budgets.  Television commercials were the only way to deliver video to potential customers.  Television has always had a broad and powerful reach, so for […]

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The Reach of Roku: Why Every Attorney Should Be Taking Note

How Roku is Taking the Advertising World by Storm If you haven’t been paying attention, you need to start now.  Roku has emerged as a leader for over-the-top (OTT) advertising.  Last year Roku announced that it was expanding its advertising efforts to provide marketers with Ad Insights which includes the ability to quantify campaign reach, […]

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The Basics: OTT (Over-the-Top) and Connected Television (CTV)

Over-the-top (OTT) and Connected Television (CTV) have taken the marketing industry by storm.  More and more people are moving away from traditional platforms like cable television and moving toward streaming, smart TVs and other formats that are OTT or CTV oriented.  In this article, we will explore what OTT and CTV are, why there is […]

Making Sense of CRO for Law Firm Case Acquisition

What is Conversion Rate Optimization and Why Does it Matter for Today’s Law Firm Even if you are new to legal marketing, you have inevitably run into the alphabet soup: SEO, PPR, ROI, etc.  The list is endless.  We could write a novel on the acronyms, but today we will focus on a very important, […]

Website Accessibility Lawsuits Hit Record Number

Why Every Law Firm Needs to Have an ADA Accessible Website It is projected that by the end of 2018 there will be a record 10,000 ADA Title III lawsuits filed in federal courts.[1]  Many feel that a large amount of website accessibility lawsuits are fueling this exponential growth.  The Americans with Disabilities Act (ADA) […]

Law Firm Marketing – The Truth Behind TV

With a large shift in the focus of legal marketing to digital, many attorneys wonder if television advertising is still relevant and more importantly if it is still effective.  Without question, the way we are watching tv is changing.  We can watch shows from a device in the palm of our hand; we can pick […]