Entries by AMICUS MEDIA

Making Sense of CRO for Law Firm Case Acquisition

What is Conversion Rate Optimization and Why Does it Matter for Today’s Law Firm Even if you are new to legal marketing, you have inevitably run into the alphabet soup: SEO, PPR, ROI, etc.  The list is endless.  We could write a novel on the acronyms, but today we will focus on a very important, […]

Website Accessibility Lawsuits Hit Record Number

Why Every Law Firm Needs to Have an ADA Accessible Website It is projected that by the end of 2018 there will be a record 10,000 ADA Title III lawsuits filed in federal courts.[1]  Many feel that a large amount of website accessibility lawsuits are fueling this exponential growth.  The Americans with Disabilities Act (ADA) […]

Law Firm Marketing – The Truth Behind TV

With a large shift in the focus of legal marketing to digital, many attorneys wonder if television advertising is still relevant and more importantly if it is still effective.  Without question, the way we are watching tv is changing.  We can watch shows from a device in the palm of our hand; we can pick […]

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Join Amicus Media Group at CAALA Vegas 2018

Labor Day weekend is just around the corner.  Join Amicus Media Group in attending the nation’s largest convention of trial attorneys as CAALA takes over Las Vegas From August 30 to September 2, 2018, at the beautiful Wynn Resort.  We will be catching the wave of justice along with over 2800 attendees from around the […]

How to Become a More Efficient Marketer in 4 Easy Steps

An Attorney’s Guide to Effective Legal Marketing Training an attorney to become an effective marketer can be challenging.  There is a certain stigma in the legal profession about marketing in general.  What most attorneys miss is the fact that they can add value to their firm by becoming a more efficient marketer.  Whether you work […]

The Importance of CRM in Today’s Law Firm

What Every Attorney Needs to Know About CRM and How to Improve Your Customer’s Experience Any marketing guru will tell you the importance of Customer Relationship Management (CRM).  In the past, CRM fell into the proverbial alphabet soup of the never-ending digital marketing acronyms for attorneys.  Today, the legal industry has wholeheartedly embraced the importance […]

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Denver, CO: AAJ 2018 Annual Convention Attendance

In just a few short days, Denver will host one of the largest conferences for trial lawyers in the nation.  The AAJ 2018 Annual Convention will take place from July 7 – 10 at the Colorado Convention Center in Denver, Colorado.  The conference features over 200 events including advocacy section breakouts, litigation group CLE programs […]

Connecting to Your Audience with Transformational Advertising

How Emotional Appeals are Evolving Legal Marketing Strategies It should not surprise anyone that emotional appeals to consumers are the latest trend in advertising.  We have seen a considerable shift in how companies connect with viewers.  Consumers want to know the why behind a company, not just information about the product or service.  Advertisements that […]

Law Firm Growth: Marketing Individual Attorneys

5 Ways to Market and Promote the Attorneys at your Law Firm One size fits all legal marketing will not fit for most law firms.  The legal industry is a robust playing field with many different facets and niches.  Even within individual law firms, some attorneys are more suited to a particular branch or specific […]

Law Firm Marketing 101

From Business Development to Marketing Technology 2018 is already shaping up to be a game changer for legal marketers.  With the extraordinary reach of digital advertising and the unparalleled availability of data, legal marketers can fine-tune advertising campaigns to get attorneys the most significant return on their investment.  The only problem is that most attorneys […]