Entries by AMICUS MEDIA

Law Firm Marketing – The Truth Behind TV

With a large shift in the focus of legal marketing to digital, many attorneys wonder if television advertising is still relevant and more importantly if it is still effective.  Without question, the way we are watching tv is changing.  We can watch shows from a device in the palm of our hand; we can pick […]

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Join Amicus Media Group at CAALA Vegas 2018

Labor Day weekend is just around the corner.  Join Amicus Media Group in attending the nation’s largest convention of trial attorneys as CAALA takes over Las Vegas From August 30 to September 2, 2018, at the beautiful Wynn Resort.  We will be catching the wave of justice along with over 2800 attendees from around the […]

How to Become a More Efficient Marketer in 4 Easy Steps

An Attorney’s Guide to Effective Legal Marketing Training an attorney to become an effective marketer can be challenging.  There is a certain stigma in the legal profession about marketing in general.  What most attorneys miss is the fact that they can add value to their firm by becoming a more efficient marketer.  Whether you work […]

The Importance of CRM in Today’s Law Firm

What Every Attorney Needs to Know About CRM and How to Improve Your Customer’s Experience Any marketing guru will tell you the importance of Customer Relationship Management (CRM).  In the past, CRM fell into the proverbial alphabet soup of the never-ending digital marketing acronyms for attorneys.  Today, the legal industry has wholeheartedly embraced the importance […]

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Denver, CO: AAJ 2018 Annual Convention Attendance

In just a few short days, Denver will host one of the largest conferences for trial lawyers in the nation.  The AAJ 2018 Annual Convention will take place from July 7 – 10 at the Colorado Convention Center in Denver, Colorado.  The conference features over 200 events including advocacy section breakouts, litigation group CLE programs […]

Connecting to Your Audience with Transformational Advertising

How Emotional Appeals are Evolving Legal Marketing Strategies It should not surprise anyone that emotional appeals to consumers are the latest trend in advertising.  We have seen a considerable shift in how companies connect with viewers.  Consumers want to know the why behind a company, not just information about the product or service.  Advertisements that […]

Law Firm Growth: Marketing Individual Attorneys

5 Ways to Market and Promote the Attorneys at your Law Firm One size fits all legal marketing will not fit for most law firms.  The legal industry is a robust playing field with many different facets and niches.  Even within individual law firms, some attorneys are more suited to a particular branch or specific […]

Law Firm Marketing 101

From Business Development to Marketing Technology 2018 is already shaping up to be a game changer for legal marketers.  With the extraordinary reach of digital advertising and the unparalleled availability of data, legal marketers can fine-tune advertising campaigns to get attorneys the most significant return on their investment.  The only problem is that most attorneys […]

7 Simple Steps to Grow your Firm

How to take your law practice to the next level No matter if you are starting out or have been practicing for over a decade, you need to new clients to keep your practice going.  Growing your firm can be hard work, but it doesn’t have to be.  Follow these seven simple steps to build […]

The Importance of LinkedIn

Why every attorney should still be using LinkedIn In 2016, Microsoft acquired LinkedIn for $27 billion.  The company has struggled to find its relevance as a professional social network amongst traditional social media sites like Facebook, Instagram, and Twitter.  Founded in 2003, the company was initially known for their resume and job searching abilities.  Now […]